Empowered by digital fashion platform SKNUPS, London-based brand Paolina Russo translated key looks of their AW23 collection for Roblox, which brings their designs to 65 million daily active gamers who can now buy and wear their looks digitally. Culminating with an installation and the launch of the collection at Dover Street Market London on November 30th 2023, the phygital partnership introduces a new era of creative development and business innovation for independent design talent.

Discover the Paolina Russo brand on Instagram

Discover on Roblox

Campaign strategy & execution led by SKNUPS

Interactive installation at Dover Street Market London

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