FreshCut x SKNUPS Activation

To celebrate our partnership with FreshCut, the leading Roblox community platform with 2M+ app members, SKNUPS made the first Roblox hat collection designed by Benny Andallo.

Ahead of launch, the hat items were showcased on AOC (Avatar Outfit Creator experience on Roblox) – which has 163M+ visits – inside the FreshCut store, allowing players to try on the hats on their avatar.

The launch was advertised widely across socials, in Roblox, and on the FreshCut app – which included a limited edition quest for members to claim 2,500 red Fuzz Dome hats. Players had to: try on the hat in Roblox, watch a Benny Andallo video, and join the Roblox group. Simultaneously, 250 blue Fuzz Dome hats were made available for sale at 50 robux each.

Benny Andallo on Roblox

SKNUPS’ collaboration with exciting London fashion designer, Benny Andallo, has further revolutionised digital couture with the launch of his Fuzz Dome hat collection on Roblox.

Known for his avant-garde designs and keen eye for trends, Benny brings his signature blend of creativity and elegance to the virtual world.

Prepare to take your Roblox avatar’s style to the next level with the Fuzz Dome collection.

Ongoing partnership

Our first activation for Benny was in 2022 with a digital activation inspired by London’s club culture. We helped Benny to reach a new audience on social media through digital marketing content, AR filters and fashion collectibles – all led by Benny’s vision and executed by SKNUPS.

About Benny

Benny Andallo is one the UK’s most exciting young designers with fans of Benny’s hats including FKA twigs and Rihanna – who wore a Fuzz Dome to the Met Gala in 2023.Benny is collaborating with SKNUPS to bring his design spirit into digital fashion through an ongoing series of activations.